Digital marketing is an term for the targeted, perceptible, and interactive marketing of products or services using digital technologies to reach and convert consumers. The key objective is to benefit brands, build inclination and increase sales through various forms of digital media and tools. It is exhibit by an extensive selection of service, product and brand marketing approach, which mainly use the Internet as a core promotional medium, in addition to mobile and classical TV and radio.
Digital marketing includes Internet marketing techniques, such as search engine optimization,search engine marketing,content marketing,significance marketing,content automation, Campaign marketing and e- commerce marketing. It also extends to nonInternet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and onhold mobile ring tones,social media marketing,email,direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media
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